What YoursToWear keeps, what it sends, and how we handle it.

The short version

Your wardrobe lives on your phone. There is no account, no sign-in, and nothing syncs to a server you could log into.

The AI features are the exception, and they are the part worth reading. When you cut out a garment, improve a photo, try a look on, or generate a picture, the photo you chose is sent so the feature can run — including, for a try-on, the profile photo you picked as your model and any optional body details you entered.

We measure how the app is used so we can fix what breaks. None of it is tied to your name, because we never learn it.

Who is responsible

YoursToWear is the data controller for personal data processed through the YoursToWear app and this website.

Questions about privacy, or anything on this page: ilyass1.ib@gmail.com.

What stays on your phone

Your closet, your looks, your diary, your trips, your calendar and your profile are stored by the app on your device. They are not backed up to us, not readable by us, and not visible to anyone else. There is no public profile, no feed, and no way for another person to find you in YoursToWear.

Because there is no account, there is also no password to leak and no server-side copy of your wardrobe to breach. The trade is that a lost or wiped phone takes your closet with it — there is no restore.

Prices, purchase dates and wear counts stay on the device in every case. They are never sent for image work, and never included in anything we measure.

What the AI features send

Nothing is sent unless you start the action. Opening a feature is not enough — the transfer happens when you ask for the result.

The photo you chose is sent. Depending on the feature that is a garment you photographed, a picture you took in a shop, a photo of you wearing an outfit, or the profile photo you picked as your try-on model.

Try-on may additionally send optional body details you entered: height, weight, body shape, skin tone and age range. That is what helps the result resemble you rather than a stock model. Every one of those fields starts unset, and you can clear any of them in the app at any time.

Text you write for an AI feature travels with it — a custom try-on scene or pose, a Home backdrop prompt, the comment you leave when you rate a look, the details of an item you are weighing up in a shop. Text you write for yourself, such as a garment note, stays on the device.

Trusted AI service providers acting on our behalf receive what is needed for the request — typically the image and the instruction — and are not told who you are.

We do not sell your data, and we do not share it with data brokers or advertisers. No AI feature is used to build an advertising profile.

Why we process what leaves the phone

Where UK or EU data-protection law applies, we rely on these bases:

Contract — to run the AI features you start, and to manage subscriptions and credits you buy through Apple.

Consent — for precise location, when you allow it, so we can fetch today's weather. You can refuse or revoke that permission in iOS Settings at any time.

Legitimate interests — to measure how the app is used, fix crashes, and understand performance. That interest is improving the product, not advertising. There is no advertising identifier and nothing that follows you into other apps or websites.

Service providers

Some features rely on third parties we do not operate. In categories: AI providers for images and text; Apple and our payment partner for purchases; analytics and diagnostics for setup answers, usage counts, crashes and timings; weather services for forecasts.

The named providers below are the ones behind those categories — the same set declared on the App Store privacy label. If the list changes in a way that matters, this page changes with it.

Google Gemini

The photo you picked, and for try-on the body description built from height, weight, shape, skin tone and age range — for Beautify, try-on, trip hero images and the garment read.

fal.ai

The photo you picked — for cutting a garment out of its background.

OpenAI

Text only — a chat message, a taste comment, a shop item name, a trip destination, and wardrobe facts a text-writing feature needs.

Firebase

The anonymous identifier, an App Check attestation, and the uploaded photo while an AI job runs.

Google Analytics

First-run setup answers including the Other box, plus counts and fixed labels for screens and features used.

Google Crashlytics

Crash stacks, device state, and a Crashlytics installation identifier.

Google Performance

A small number of custom timings (including the AI gateway and cold-start hydrate). Network instrumentation is off.

RevenueCat

The anonymous identifier, the purchase, and the credit balance on it.

Apple

The payment, and the App Attest assertion behind App Check.

Open-Meteo

Coordinates when you allow location, and a destination typed for a trip — for weather and geocoding.

GeoJS

The device's public IP address, implicitly — to resolve an approximate city when location permission is refused.

How long we keep it

What stays on your phone stays there until you use Delete all my data or uninstall the app.

Photos and related inputs sent for an AI feature are held only long enough to complete that job, then discarded. They are not kept as a personal archive.

Analytics events, crash reports and performance timings are retained under those providers' standard retention schedules.

The anonymous identifier and the payment state tied to it survive Delete all my data so your subscription and credits are not lost; uninstalling the app ends them.

International transfers

Several of the providers above are based in, or process data in, the United States — including Firebase and the Google services, the AI providers, and RevenueCat.

If you use the app from the UK or the EEA, that means some data that leaves your phone may be processed outside those regions. We use those providers under their contractual safeguards for international transfers.

The anonymous identifier

AI work costs money to run, so it has to be metered. The first time the app starts it creates an anonymous identifier: a random string with no name, email address or phone number behind it, and no way to trace it back to you.

It is sent with AI requests, and our payment partner uses the same identifier to know that this phone is the one that paid for a subscription or a pack of credits.

It deliberately survives Delete all my data. Dropping it would cost you the subscription and the credits you bought, which is a worse outcome than keeping a random string. Deleting the app from your phone ends it for good.

AI requests also carry a short attestation from Apple proving the request came from a genuine copy of the app rather than from a script. It identifies the app, not you.

Location and weather

If you allow location, your coordinates are sent to a weather service to fetch the current conditions where you are. Location is used for weather and nothing else — not for advertising, not for analytics, and it is never stored anywhere but on your phone.

If you refuse location, the app can still show weather by resolving an approximate city from your internet connection. That is accurate to a city and no further. If you would rather that did not happen either, leave the weather features alone.

A destination you type for a trip is sent to a weather service to be turned into coordinates so the forecast for that place can be fetched.

What we measure

Your answers from first-run setup are sent to our analytics tools: the frustrations you pick, anything you type in the Other box, whether you chose womenswear or menswear, and how far through you got. This tells us which problems matter most and where setup loses people.

The app also reports how it is used — which screens you open, which features you run, whether an AI request failed, and whether a finished try-on used your own photo or a model. Crashes and a small number of performance timings go to our diagnostics tools. These are counts and fixed labels: never a garment name, a photo, a price, a measurement, or any other text you typed.

None of it is tied to your name or to an account, because there is neither. There is no advertising identifier, no ad personalization, and nothing that follows you into other apps or websites. The app never asks for tracking permission, because nothing tracks.

There is no switch to turn measurement off. It is the only way we can tell whether a change helped, and it carries nothing that identifies you. If that is not a trade you want to make, the app is not for you, and we would rather say so here than bury it.

Children

YoursToWear is not directed at children under 13, and we do not knowingly collect anything from them.

What you control

Camera, photo library and location are asked for only by the features that need them — photographing clothes, saving a look, and today's weather. iOS Settings takes any of them back whenever you want, and the app keeps working without them, minus those features.

Settings → About & privacy → Delete all my data clears your closet, looks, trips, calendar, profile and the photos the app saved, then starts again at first-run setup. There is no undo. It deliberately leaves your subscription and your credits alone, because those were bought through Apple and deleting your data should not cost you them.

Analytics already sent carry no identifier pointing back to you, so there is nothing there for us to look up and delete on request — not a refusal, just the honest consequence of never having collected it.

If you are in the UK, EU or another region with data-protection rights, you can write to us about access, correction, deletion, objection or portability at ilyass1.ib@gmail.com. In practice most of what those rights cover never leaves your phone, and the rest carries no identifier we could search on.

You also have the right to lodge a complaint with a supervisory authority. In Sweden that is IMY (Integritetsskyddsmyndigheten). In the UK that is the ICO (Information Commissioner's Office).

Changes, and how to reach us

If this policy changes in a way that matters, the date at the top changes with it, and the summary inside the app changes in the same release.

Questions about privacy, or anything on this page: ilyass1.ib@gmail.com.